SUMMARY
End-to-end full-stack Principal Product Designer, Strategist and Consultant with over 10 years experience. Specialities include: Speech-to-text, onboarding, startups, design thinking, healthcare and fintech. I build user-centric and scalable digital products, teams, design systems, libraries & experiences.
SKILLSET
• Interim tactical solutions
• Long term strategy roadmaps
• Maps out successful onboarding and retention
• Design processes & best practices
• Gather feedback from stakeholders.
• Leads and manages product design teams
• Supports product management
• Creates roadmaps
• Provides user-centric designs & strategy
• Works in cross-functional teams
• Builds design solutions
• Expert in UX/UI design
• Expert in wireframes & annotations
• Expert in native apps & web apps / Figma
• Expert in responsive websites / Figma
• Expert in user flows/user journeys
• Expert in UX research and use cases
• Conducts prototyping A/B & viability testing
• Creates audits with recommendations
• Mentor junior team mates
• Creates data visualization
• Conducts user research
• Establishes and promotes design guidelines
EXPERIENCE
MEDD / Product Design Chief / Gun for hire. Consultancy. 2004—Present. SF Bay Area
My own UX and Product Design consultancy where I either design projects/consult with clients or act as an interim Head of Design to set up best practices processes, lead a design project (Product, UX/UI and Social Media) and/or manage other designers. In both circumstances my goal is to identify better customer experiences and engagement in products. Services also include UX/UI and Social Media Design. After auditing the current work, I identify a better understanding of customer needs and gaps and make tactical as well as strategic recommendations on how to bridge those gaps while work-shopping PRDs, building wireframes, and designing high fidelity visual comps and templates. More services include auditing the design and product team processes to make recommendations for best practices in order to streamline a better workflow between teams.Industries include but aren’t limited to: Animation, automotive, biotech, commodities, data visualization, dual-platform real estate, eCommerce, education, fintech, healthcare, IT, pharmaceutical, parenting, photography, project management, publishing, ride sharing, social media and video production.
Partial Client List
Abbott Laboratories Freestyle Libre Glucose monitoring Android app. Strategy, UX/UI, flows
Altitude Networks Online Security MVP WebApp. User journeys, Annotated Mini WIreframes, Dashboards, Product and Visual Design
Atlasssian Stealth Product Management Tool. design strategy, dashboards, flows, UX/UI design
Autodesk Global Product Website. Audit, Annotations, Design Comps, Comparison Site Analysis
BioRad BioTech Website and Sales Collateral. Visual Design
ChangeHealthcare Healthcare Insurance Portal. Sitemap, Strategy, User flows, UX, Mini-Wireframes
Haus Real Estate Cross Platform WebApp. User flows, sitemaps, wireframes, visual design strategy
HFCapital.com Chinese Investor Website. Cross Platform Sitemap, Photography Art Direction, UX/UI
Microsoft Digital Marketing Campaigns. Designed and co-wrote award-winning video and product demos
National CineMedia Movies & Gaming. eCommerce, Strategy, User flows, UX, Sitemap, Wireframes
Pixar Renderman Animation Website. Redesigned an animation product website, strategy, UX/UI design
ThingMarket Social Media and eCommerce Cross Platform WebApp. Strategy, User flows, UX/UI, sitemap, Wireframes, High-fidelity Prototyping for Chatbot, Social feed, Onboarding flow, and Branding
Thoughtbot Digital Design Agency. Telehealth.Worked on an MVP for Airrosti Remote Recovery Native App. Onboarding, Digital Flows, Sprints, UX/UI/Product. New Patient Portal and Recurring Patient Program with PT.
Tinyhood Interim Head of Design. Designed apps, website (UX, UI), art directed social media postings, managed and hired designers and recommended strategies for best practice processes and design systems
Toyota Automotive Sales IOS App. UX, Cross Platform User Flows, Wireframes
Wavefront Data Visualization Dashboards. Sitemap, User onboarding flow, UX, Visual Design,
CareCar / Head of Product Design. Feb 2020 - Feb 2021. Remote.
CareCar, a technology and healthcare company serving the non-emergency transportation industry nationally, I was tasked with taking several platforms (Lyft, Uber and Tucan) and aggregating them into one seamless platform that will be viewed and used in real time by dispatchers (agents), vendors and CareCar team members.
• Audited the process from a product management, design system, best practices and process POV.
• Introduce how to do better project and product management through Monday.com
• Partnered with the CEO for new initiatives and processes across teams
• Introduce and work in Figma for teams
• Started a redesign for a new website and app starting with a PRD, wireframes, flows, branding, and visual design mockups and templates.
• Created the UX/UI and interaction for the dashboard of current and recurring rides that also encompasses new encounter calls and messaging.
• Introduced governance around design paradigms and systems.
• Worked cooperatively across functional teams to define experience roadmap and key feature needs
• Lead design reviews and ideation sessions for concepts that test hypotheses with user feedback
• Defined UX and UI processes with measurable metrics
• Partnered with other channels like Operations and Dev to optimize and improve efficiencies across platforms
• Audited and assess the design teams strengths, areas for improvement and gaps in resources,
• Wrote job reqs, interviewed and choose designers with the appropriate skill level and experience
• Managed, supported and mentored a team of marketing, social media, and After Effect video designers
• Sourced, designed and presented a new branding system and governance.
Titeg / Head of Product Design. 2016 - 2020. Remote
• Lead the product design for a cross platform SaaS Enterprise Marketplace digital commodity application and website (Stealth).
• Worked closely with cross-functional teammates to set product vision and strategy for the roadmap goals and digital team process.
• Worked in partnership with the broader development team to capture feedback, develop, maintain and integrate and iterate design directives.
• Managed freelance illustrators, content editors and designers
• Designed user flows, visual design and customer experiences and oversaw the user experience and visual integrity of the web app.
RelayHealth / Senior Product Design Manager 2014 - 2016, Emeryville, CA.
• Strategic Lead Design hire.Within months of my hire, both customers and users were posting unsolicited positive customer feedback of my tactical improvements. Promoted within the first 3 months of my hire.
• Tasked with taking a nine-year-old product system and turning it into a seamless UX responsive site. Audited the current system by segregating the UX, content and visual design into silos. Devised a strategic as well as tactical road map for launch which resulted in a simplified user flow and improved features for the patient portal. This resulted in a reduction of 70% savings for the customer service call center.
• Devised new design paradigms, hypotheses and best practices working with a UX analyst.
• Created A/B and Viability Tests.
• Participated and led user-testing research which included prototypes, user flows, use cases, personas and site maps that translated business goals into measurable results.
• Had two direct reports, a front end designer/developer and a product/UX designer. Managed other design contractors and front end engineers.
Marqeta / UX/UI Director 2013—2014, Emeryville, CA
• Led team of two direct reports as well as several contractors and vendors in the redesign of Marqeta.com website which included segments for SaaS Enterprise, Small Business and Consumers.
• Managed, hired and led the UX & visual design team in creating a new design ecosystem that encompassed products, responsive web design, native apps, and user experience methodologies to support new business models.
• Mentored junior teammates to take on larger branding projects including business development decks (investor, new partners, etc) as well as hired more designers for the team.
Adobe / UX Design Lead. 2012—2013, San Francisco, CA
• Led the UX team in designing an extensive responsive redesign for the Adobe.com/edu segment that spearheaded a global refactoring project for all of Adobe.com. Soon after the pilot launch, all other segments of the Digital Marketing Platform became responsive as well.
• Worked closely with the product marketing, brand, visual design, content management and engineering teams worldwide.
• Designed and delivered information architecture documentation, site maps, navigation models, user flows, prototypes, wireframes and design paradigms for the UX pattern library.
• Designed the onboarding process for the product, Acrobat.
Symantec / Global Design Lead, UX/UI Design 2005—2012, Mountain View, CA
• Created visual design, design flows, strategy, wireframes and branding for the UI teams.
• Led the UX design team in the redesign of the Symantec.com global website, both in 2007 & 2012.
• Participated in live usability testing.
• Led and designed microsites such as VISION 2011, Corporate Responsibility, Norton 360, and Symantec TV.
UC Berkeley Extension / Design Instructor 1997—2002, Berkeley & San Francisco, CA
• Taught and mentored students in studio theory classes that included Graphic Design Studio 1, History of Design, Color Theory, Typographical Design and Final Portfolio Review.
AWARDS
American Business Award for Art Direction
Microsoft Streets and Trips Product Demo. Hamilton Partners, Healdsburg, CA
Co-wrote, hired actors, designed and art directed four product demos.
How Magazine Self Promo Award
Designed an aluminum business card and case for Wang Hutner Design, San Francisco, CA
EDUCATION
Pratt Institute / New York, NY - Communication Design / MS Graduate Program
University of Wisconsin / Madison, WI - Art & Design / BS Degree